Serdar Gürbüz, General Manager of Turkish Technology, took part in the panel titled "Aviation: The Next 10 Years" at the Phocuswright WiT PCW Middle East event held in Dubai. During the session, prominent airline and technology executives came together to discuss the future of digital aviation strategies. Topics covered ranged from reservation infrastructures and artificial intelligence to payment systems and customer experience.
Transformation in Airline Distribution
In his remarks, Serdar Gürbüz shared Turkish Technology's journey in transforming airline reservation and distribution systems. He emphasized the strategic significance of transitioning from traditional infrastructures to modern NDC-based platforms. As a technology provider deeply embedded in airline operations, Turkish Technology is also investing in next-generation order management architectures that aim to redefine the industry's digital backbone.
The Role of Artificial Intelligence in Aviation
Gürbüz highlighted that artificial intelligence is no longer a peripheral tool but a core enabler of enterprise decision-making. He outlined how AI-driven solutions are being implemented across multiple domains including loyalty systems, apron operations, aircraft assignment, and talent assessment—demonstrating a shift towards smarter, more predictive systems in aviation.
Innovative Approaches in Payment Systems
The final part of the panel focused on the evolution of digital payment systems. Turkish Technology's fintech solutions were presented as key enablers of a smoother passenger experience and more agile, cost-effective financial infrastructures for airlines. Gürbüz emphasized that these products are not merely technological tools but integral components of customer loyalty and revenue management strategies.