Most airlines still rely on legacy commercial architectures built around Passenger Name Record (PNR), electronic ticket (e-ticket), and Electronic Miscellaneous Document (EMD) constructs. These systems were originally designed for fare-based distribution models and static pricing environments. If you believe it’s time to put off these challenges, Turkish Technology is here to lead your transformation — powered by deep aviation DNA shaped through years of airline digitalization.
Today’s airline retailing landscape requires dynamic offer creation, personalized pricing, and seamless order servicing across channels. Unlike traditional Passenger Service System (PSS) workflow limitations, we empower airlines with flexible offer construction beyond fare filing cycles, real-time ancillary pricing and intelligent bundling, end-to-end order servicing agility, and a unified single customer record that ensures consistency across the entire retail journey.
The Offer & Order approach is fully aligned with the IATA Offer Order Settle Deliver framework, empowering airlines to transition toward a next-generation commercial passenger model built on modern retailing principles.
Enables seamless offer creation, order servicing, settlement, and fulfillment within a unified commercial architecture.
Built in accordance with IATA ONE Order principles to support a single source of order record.
Provides a flexible, microservices-based architecture that supports phased PSS migration and controlled digital transformation.
The structured adapter layer ensures coexistence with incumbent PSS environments, preserving operational stability while expanding commercial capability.
Enables airlines to distribute dynamic, attribute-based content via direct API connectivity across aggregators.
Unifies behavioural, booking, loyalty, and consent data into a single passenger profile to power personalised offers, dynamic pricing, cross-channel consistency, and compliant, regulation-ready data governance.
Are your current commercial systems limiting your retailing potential? Turkish Technology enables carriers to transition from legacy PNR- and e-ticket–based commercial architectures to modular, order-centric retailing without disruptive system replacement or vendor lock-in dependency. Now it is time to unlock the following advantages
Start generating ancillary revenue and improving conversion before your PSS migration is complete, without waiting years for full system replacement.
Maintain business continuity through phased migration instead of high-risk lift-and-shift replacements.
Increase ancillary revenue and conversion rates with personalized pricing and real-time bundle management.
Gain end-to-end order servicing flexibility across channels, partners, and touchpoints.
Manage digital distribution strategy independently while aligning with global industry standards.
Transition confidently toward IATA OOSD compliance while sustaining commercial performance and system stability.