At the #OutperformwithPROS event, organized by PROS a leading revenue management company in the airline industry, Kerem Kızıltunç,PhD, CIO Turkish Airlines explained how Turkish Airlines is leveraging artificial intelligence to enhance personalized customer experiences.
Mr. Kızıltunç highlighted that the current trend in airline retailing focuses on meeting customer needs with tailored offers. He explained that utilizing AI can optimize offers to boost revenue, shifting the focus from simply selling seats to providing an ultimate customer experience.
Turkish Airlines continues to lead in AI implementation within the airline industry.
